In the ever-evolving digital landscape, universities are increasingly relying on effective websites to attract and engage prospective students. Robin led the UT Tyler web initiative for 18 years. With a strong background in higher education marketing and communications, specializing in web design, SEO, social media management, email marketing, and digital branding. Robin managed a team of 175+ department managers and editors, ensuring efficient operations, high-quality content management, and seamless collaboration between departments.
The University of Texas at Tyler recognized the need for a comprehensive website revamp in 2014, led by the dynamic duo of Robin Kelly and James MBewe. Their mission was twofold: to create a long-term strategy for organic academic landing pages that excelled in Google search rankings and to overhaul the entire website, implementing a system-wide CMS, OU Campus (now Omni CMS). Let’s delve into their remarkable journey and the outstanding results achieved.
Robin has proved repeatedly that she is a motivated, competent leader and trainer who always rises to the next challenge. Robin is an unsung hero for UT Tyler and keeps demonstrating her unlimited potential as a manager and designer. I have observed Robin’s exceptional skills in planning and execution, as well as her strong ability to communicate and train colleagues and clients.
Dr. Rod Mabry
President, The University of Texas at Tyler (ret.)
To learn more, visit Robin’s portfolio.
Robin Kelly | Tyler Texas. Elevating Brands with Innovative Digital Content, SEO, Social Media, and Web Design Strategies 