Stop Worrying About What Other People Think!

When I was younger, I worried constantly about what other people thought of me. I grew out of it. Now, I try to teach my girls the following:


The next time you are self conscious, take a look around. Is anyone paying attention? More times than not, they are worried about themselves, and what people are thinking of them.


Keep that in mind the next time you have that weird feeling worrying about what others think.


Robin

How Do You Implement Mobile First Technology?

4 steps to bring your client up-to-date for thinking “Mobile First”.

I’ve developed a rule to never show a client a draft without having their product completely mobile-friendly. By using this technique, it helps my clients understand how important mobile is for building their business and online presence.

Following are four steps to follow when teaching your client or customer about mobile-first technology.

Continue reading “How Do You Implement Mobile First Technology?”

Are Your Digital Marketing Skills Current for 2019?

One of the most intimidating parts of digital marketing is how quickly the industry evolves. It’s an undeniable fact that technology moves fast, continuously changing how we do business.

The very nature of digital marketing requires us to stay current and re-evaluate strategies to stay fresh. In fact, keeping abreast of the latest trends is key to a successful career as a digital marketer.

Today, I focus on 3 companies/brands who are acing digital content strategy by creating experiences, building relationships and publishing content that keeps their audience coming back.

Continue reading “Are Your Digital Marketing Skills Current for 2019?”

5 Tips to Optimize Your Personal Brand in 2019

Is your digital presence optimized for the upcoming new year? As business owners, entrepreneurs and freelancers, our personal brand is more important now than ever before.

Following are my top five quick tips to ensure your personal brand is ready for success in 2019.

1. Your Name.

How can you begin building your personal brand? Consider your name an extension of your brand, which is an extension of your business. You can use your name as your URL for blogging, your email address and incorporated into your social media. Whatever your business may be, keep in mind, YOU are a brand.

Continue reading “5 Tips to Optimize Your Personal Brand in 2019”

3 Top SEO Tips that Stand the Test of Time

As December winds down each year, I admit I consume a multitude of blog posts summing up the year in digital marketing along with insight into where we may be headed. I find these yearly posts about SEO, social media and digital marketing interesting and informative.

Mindset in 1995.

Today, I wanted to look back further into search engine optimization past and share my top three SEO tips that have always been around and aren’t going away anytime soon. Following are my three top SEO tips that will never go out of style.

Continue reading “3 Top SEO Tips that Stand the Test of Time”

September 11, 2001. Where Were You?

Remembering September 11, 2001

Image result for september 11 images for facebook

Today marks the 17th anniversary of the terrorist attack on September 11, 2001.  It is a time to reflect and remember the 2996 souls we lost on September 11, 2001, thousands of veterans who have died Afghanistan and Iraq and the first responders who were exposed to toxins at ground zero.

I have heard all my life from older generations where they were during the Pearl Harbor attack or the assignation of President John F. Kennedy. Continue reading “September 11, 2001. Where Were You?”

Confessions of a Web Professional Part 2 – Don’t be Afraid of Change.

One of my favorite YouTubers, Casey Neistat posted a video this week that resonated with me. Casey was talking about change and how it can affect us. While Casey was discussing the change coming about in his family, what he said at the end of his video hit me like a ton of bricks.

“While it’s natural to be scared of change, you should never let that fear keeping you from making changes.”
Casey Neistat

Over the past year, I have gone through a tremendous amount of change in my professional life. After working as the Webmaster for UT Tyler for almost 18 years, my time at the university is coming to an end in a few weeks.

Continue reading “Confessions of a Web Professional Part 2 – Don’t be Afraid of Change.”