Here you’ll find a carefully curated selection of projects that represent a sampling of my work and showcase my expertise in web design, digital marketing, and branding.
Sheri Hunter, Author of Daring to Live
Case Study: Sheri Hunter’s Online Presence Transformation
Robin collaborated with author Sheri Hunter to enhance her online presence and establish a strong brand identity. Over the course of the project, Robin provided comprehensive services that included website development, branding strategy, and social media management.
To showcase Sheri’s unique brand and message, Robin designed and developed a captivating website that captured the essence of her work. The website served as a platform for Sheri to engage with her audience and share her inspiring stories.
In addition to the website, Robin crafted a tailored branding strategy that elevated Sheri’s online identity. This included visually appealing print graphics, logo creation, media kit, and captivating social media visuals that aligned with Sheri’s brand.
Robin’s expertise in social media management played a crucial role in actively engaging Sheri’s target audience. By developing a strategic social media plan, Robin ensured that Sheri’s message reached the right people at the right time across Instagram and Facebook, fostering a deeper connection with her readers.
Overall, this project allowed Robin to demonstrate her skills in web design, branding, and social media management, while providing Sheri with the necessary tools to effectively connect with her audience and amplify her impact in the literary world.
Reeba Magulick, founder of d8 Group
Case Study: d8 Group Social Media and Website Management
As a social media and website strategist, Robin played a pivotal role during her two-year contract with d8 Group. Her responsibilities covered a broad spectrum of tasks, including website updates, graphic design, form creation, email marketing campaigns, and social media strategies on platforms such as LinkedIn, Facebook and YouTube. Additionally, Robin provided valuable SEO consulting services and expertly managed the WordPress website for optimal performance.
Robin’s expertise and dedication were instrumental in maintaining, engaging and increasing an online presence for d8 Group. She ensured regular updates to the website, incorporating captivating graphic design elements and seamlessly integrating forms for user convenience.
Moreover, Robin’s social media strategies on LinkedIn and YouTube proved highly influential in driving engagement and expanding the company’s online reach. Her meticulous approach to SEO consulting helped improve search engine visibility and enhanced the overall digital presence of d8 Group.
Throughout the contract, Robin demonstrated exceptional skills in content creation, strategic planning, social media management, and website management resulting in a strong and impactful online presence for d8 Group. Her contributions played a significant role in the company’s success in the digital sphere.
BDCapCon, Government Contractors Conference
Case Study: Business Development and Capture Convention Success
Robin’s expertise in digital event management was instrumental in the success of the Business Development and Capture Convention held in Arlington, VA. As the key driver behind the event’s online presence, Robin seamlessly executed various aspects to ensure a remarkable experience for attendees.
With her keen eye for detail, Robin crafted an engaging website that served as the digital hub for the convention. She implemented user-friendly forms and an efficient online ticketing system, simplifying the registration process and enhancing attendee satisfaction.
In addition, Robin strategically utilized social media platforms such as Twitter, LinkedIn and and Instagram to generate buzz and engage the target audience. Her captivating social media approach led to increased awareness and participation, surpassing initial attendance expectations by an impressive 20%.
Robin’s meticulous planning and execution played a vital role in making the convention a resounding success. Attendees praised the seamless digital experience and the convenience offered by the website and online systems.
Overall, Robin’s dedication, expertise, and commitment to delivering exceptional results solidified her position as a leading professional in the field of digital event management. The Business Development and Capture Convention’s outstanding outcome stands as a testament to her unrivaled skills and passion for excellence.
Cane River Queen River Boat
Case Study: Cane River Queen Riverboat Success
Robin’s collaboration with Cane River Queen Riverboat presented an exciting opportunity to optimize their digital presence. As the web designer, Robin focused on creating a visually captivating and user-friendly website, ensuring a seamless user experience for visitors across different devices, including mobile.
This project allowed Robin to showcase her expertise in various areas, including web design, search engine optimization (SEO), online ticketing systems, social media management, email marketing, along with digital and print graphic design.
A key aspect of her contribution was implementing an efficient online ticketing and booking system. This streamlined the reservation process for customers, making it convenient to purchase tickets online and receive instant confirmations. The integrated solution not only enhanced the user experience but also improved operational efficiency for the business.
In addition to web design and ticketing, Robin took charge of driving engagement and increasing awareness through strategic management of the riverboat’s social media platforms. Her efforts resulted in a significant increase in visibility and engagement among the target audience.
To further amplify the riverboat’s presence, Robin designed eye-catching printed graphics such as posters, flyers, postcards and business cards that effectively promoted the unique offerings of Cane River Queen Riverboat.
Through her comprehensive approach, Robin played a significant role in a successful launch of Cane River Queen Riverboat’s digital presence, contributing to increased visibility, customer engagement, and business growth.
Some Additional Projects
Graphics
Web Design
The University of Texas at Tyler
With over 18 years of experience in higher education marketing and communications, specializing in web design, SEO, social media management, and branding, Robin has a proven track record of driving results and achieving organizational goals.
Managing and mentoring a team of 175+ department managers and editors, Robin ensured efficient operations, high-quality content management, and seamless collaboration between departments. Notable accomplishments include achieving first-page Google rankings for 75+ academic landing pages, implementing rigorous university site-wide redesigns, and executing successful digital marketing campaigns. Robin’s dedication and expertise have been recognized, and she was named “Outstanding Customer of the Year” by OmniUpdate (now Modern Campus) in 2018.
Robin Kelly | Tyler Texas. Elevating Brands with Innovative Digital Content, SEO, Social Media, and Web Design Strategies 