Robin has 18 years of experience in higher education marketing and communications serving as Webmaster for The University of Texas at Tyler. While with UT Tyler, she led a large team of department managers and editors ensuring efficient operations, high-quality content management, and seamless collaboration between departments.
Robin has a proven track record of driving results and achieving organizational goals and accomplishments include achieving first-page Google rankings for 75+ academic landing pages, implementing rigorous university site-wide redesigns, and executing successful digital marketing campaigns. Robin’s dedication and expertise have been recognized, and she was named “Outstanding Customer of the Year” by OmniUpdate (now Modern Campus) in 2018.
As a liaison between departments, Robin ensured effective communication, timely content updates, and seamless integration across platforms. She has a strong proficiency in executing and optimizing landing pages, Google ads, and Facebook ads to drive program enrollment and maximize conversions. By leveraging audience targeting and optimizing ad performance, consistently achieved high click-through rates and attracted prospective students.
Robin thrives in fast-paced, dynamic environments and is dedicated to delivering exceptional results through strategic planning, innovative problem-solving, and effective collaboration. Robin has a passion for digital marketing and commitment to driving success.
Robin Kelly | Tyler Texas. Elevating Brands with Innovative Digital Content, SEO, Social Media, and Web Design Strategies 