5 Tips to Optimize Your Personal Brand in 2019

Is your digital presence optimized for the upcoming new year? As business owners, entrepreneurs and freelancers, our personal brand is more important now than ever before.

Following are my top five quick tips to ensure your personal brand is ready for success in 2019.

1. Your Name.

2. Social Media.

More often than not, when you are being considered for a project or new position, at some point your potential client will dive into your LinkedIn, Facebook, and other social media accounts.

If you have not updated your LinkedIn for five years, how will your potential client know what a great fit you are for them? If you still have those party pics deep down in your Facebook account from 2009, those need to go. Take the time, get in there and clean it up.

3. Online Portfolio.

When you are considered for a project or new job, one of the first requests from a potential client is a link to your online portfolio. Whatever the work may be, big or small, if you are proud of it, show it off. By keeping your portfolio up-to-date, you are one step further to landing the next big gig.

A good place to keep up with your online portfolio is LinkedIn. Remember to update your profile as you renew certificates, attend training, speak at conferences and or land new projects. Set a goal for 2019 to update your portfolio every month. By taking your best projects and adding them to your official online portfolio, your personal brand will look fresh and up to date.

4. Leads.

Is your website optimized for inbound leads? Check your online profiles, social media accounts and website. Your website should offer a potential client a way to contact you by email, phone number, contact form, and social media buttons. Contact information should be readily available on your social media bios. Don’t forget to use call-to-actions on your LinkedIn and Facebook accounts. 

5. Value.

Understand your true worth. As a highly experienced digital marketer who has recently jumped back into full-time freelancing, it has been challenging for me to come up with the right pricing schedule. I know my worth, but I have a tiny inside voice whispering to me “you can’t charge that much…” Remember your skillset, and how you can actually help your client succeed.

If you have been a freelancer for a while but haven’t evaluated your prices recently to meet your skill set, do some research and consider a new pricing structure. Besides, you know you are worth it!

Comment below how you are implementing your personal brand and what tips you recommend for freelancers in 2019.

Have a wonderful holiday week!


Robinette Kelly is a dynamic digital marketer and industry leader with over 25th year of experience driving digital success.


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