Are Your Digital Marketing Skills Current for 2019?

One of the most intimidating parts of digital marketing is how quickly the industry evolves. It’s an undeniable fact that technology moves fast, continuously changing how we do business.

The very nature of digital marketing requires us to stay current and re-evaluate strategies to stay fresh. In fact, keeping abreast of the latest trends is key to a successful career as a digital marketer.

Today, I focus on 3 companies/brands who are acing digital content strategy by creating experiences, building relationships and publishing content that keeps their audience coming back.

Continue reading “Are Your Digital Marketing Skills Current for 2019?”

5 Tips to Optimize Your Personal Brand in 2019

Is your digital presence optimized for the upcoming new year? As business owners, entrepreneurs and freelancers, our personal brand is more important now than ever before.

Following are my top five quick tips to ensure your personal brand is ready for success in 2019.

1. Your Name.

2. Social Media.

More often than not, when you are being considered for a project or new position, at some point your potential client will dive into your LinkedIn, Facebook, and other social media accounts.

If you have not updated your LinkedIn for five years, how will your potential client know what a great fit you are for them? If you still have those party pics deep down in your Facebook account from 2009, those need to go. Take the time, get in there and clean it up.

3. Online Portfolio.

When you are considered for a project or new job, one of the first requests from a potential client is a link to your online portfolio. Whatever the work may be, big or small, if you are proud of it, show it off. By keeping your portfolio up-to-date, you are one step further to landing the next big gig.

A good place to keep up with your online portfolio is LinkedIn. Remember to update your profile as you renew certificates, attend training, speak at conferences and or land new projects. Set a goal for 2019 to update your portfolio every month. By taking your best projects and adding them to your official online portfolio, your personal brand will look fresh and up to date.

4. Leads.

Is your website optimized for inbound leads? Check your online profiles, social media accounts and website. Your website should offer a potential client a way to contact you by email, phone number, contact form, and social media buttons. Contact information should be readily available on your social media bios. Don’t forget to use call-to-actions on your LinkedIn and Facebook accounts. 

5. Value.

Understand your true worth. As a highly experienced digital marketer who has recently jumped back into full-time freelancing, it has been challenging for me to come up with the right pricing schedule. I know my worth, but I have a tiny inside voice whispering to me “you can’t charge that much…” Remember your skillset, and how you can actually help your client succeed.

If you have been a freelancer for a while but haven’t evaluated your prices recently to meet your skill set, do some research and consider a new pricing structure. Besides, you know you are worth it!

Comment below how you are implementing your personal brand and what tips you recommend for freelancers in 2019.

Have a wonderful holiday week!


Robinette Kelly is a dynamic digital marketer and industry leader with over 25th year of experience driving digital success.


Confessions of a Web Professional Part 2 – Don’t be Afraid of Change.

One of my favorite YouTubers, Casey Neistat posted a video this week that resonated with me. Casey was talking about change and how it can affect us. While Casey was discussing the change coming about in his family, what he said at the end of his video hit me like a ton of bricks.

“While it’s natural to be scared of change, you should never let that fear keeping you from making changes.”
Casey Neistat

Over the past year, I have gone through a tremendous amount of change in my professional life. After working as the Webmaster for UT Tyler for almost 18 years, my time at the university is coming to an end in a few weeks.

Continue reading “Confessions of a Web Professional Part 2 – Don’t be Afraid of Change.”

Confessions of a Web Professional-Where it All Began.

I have decided to begin my new blog with a series called, “Confessions of a Web Professional”. In this series, I will discuss my life as a web professional, how I became obsessed with search engine optimization and how working in the field of higher education has transformed my life.

I hope you find these posts entertaining. I would love to hear about your introduction to the World Wide Web and your thoughts on the Digital Marketing industry. It would really mean a lot to me if you shared this post. Let’s keep the conversation going, drop a comment below.

Part 1 – The Information Super Highway

I am in my 25th year as a Web professional and over the years I have worn many hats. But for the majority of my career, my official my title has been Webmaster. Those of us in the industry know this is a catch-all title. I am not complaining, I have been given the opportunity to learn a tremendous amount of information which has propelled my career into all sorts of amazing directions.

Today, however, I want to start from the beginning. When did I first discover the internet? What compelled me to start a career in the internet business? How did I decide to learn HTML?

Let’s go back to 1994, the year I discovered the “Information Highway”.


Continue reading “Confessions of a Web Professional-Where it All Began.”