How Do You Implement Mobile First Technology?

4 steps to bring your client up-to-date for thinking “Mobile First”.

I’ve developed a rule to never show a client a draft without having their product completely mobile-friendly. By using this technique, it helps my clients understand how important mobile is for building their business and online presence.

Following are four steps to follow when teaching your client or customer about mobile-first technology.

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5 Tips to Optimize Your Personal Brand in 2019

Is your digital presence optimized for the upcoming new year? As business owners, entrepreneurs and freelancers, our personal brand is more important now than ever before.

Following are my top five quick tips to ensure your personal brand is ready for success in 2019.

1. Your Name.

How can you begin building your personal brand? Consider your name an extension of your brand, which is an extension of your business. You can use your name as your URL for blogging, your email address and incorporated into your social media. Whatever your business may be, keep in mind, YOU are a brand.

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3 Top SEO Tips that Stand the Test of Time

As December winds down each year, I admit I consume a multitude of blog posts summing up the year in digital marketing along with insight into where we may be headed. I find these yearly posts about SEO, social media and digital marketing interesting and informative.

Mindset in 1995.

Today, I wanted to look back further into search engine optimization past and share my top three SEO tips that have always been around and aren’t going away anytime soon. Following are my three top SEO tips that will never go out of style.

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Confessions of a Web Professional Part 2 – Don’t be Afraid of Change.

One of my favorite YouTubers, Casey Neistat posted a video this week that resonated with me. Casey was talking about change and how it can affect us. While Casey was discussing the change coming about in his family, what he said at the end of his video hit me like a ton of bricks.

“While it’s natural to be scared of change, you should never let that fear keeping you from making changes.”
Casey Neistat

Over the past year, I have gone through a tremendous amount of change in my professional life. After working as the Webmaster for UT Tyler for almost 18 years, my time at the university is coming to an end in a few weeks.

Continue reading “Confessions of a Web Professional Part 2 – Don’t be Afraid of Change.”

Confessions of a Web Professional-Where it All Began.

I have decided to begin my new blog with a series called, “Confessions of a Web Professional”. In this series, I will discuss my life as a web professional, how I became obsessed with search engine optimization and how working in the field of higher education has transformed my life.

I hope you find these posts entertaining. I would love to hear about your introduction to the World Wide Web and your thoughts on the Digital Marketing industry. It would really mean a lot to me if you shared this post. Let’s keep the conversation going, drop a comment below.

Part 1 – The Information Super Highway

I am in my 25th year as a Web professional and over the years I have worn many hats. But for the majority of my career, my official my title has been Webmaster. Those of us in the industry know this is a catch-all title. I am not complaining, I have been given the opportunity to learn a tremendous amount of information which has propelled my career into all sorts of amazing directions.

Today, however, I want to start from the beginning. When did I first discover the internet? What compelled me to start a career in the internet business? How did I decide to learn HTML?

Let’s go back to 1994, the year I discovered the “Information Highway”.

mom-jeans

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